Is This a Real Idea or Just an Exit Plan? — for the business idea you keep coming back to when your current situation feels unbearable

for the business idea you keep coming back to when your current situation feels unbearable

Some business ideas are real. Some are exit plans wearing the costume of an idea. Both feel urgent. Both feel important.

Five questions for figuring out which one you're holding.

Where to go next:

• If the idea is real and you're ready to find out: Stop Thinking, Start Building ($19)
• If it's real but you need to get clearer on direction first: What Are You Building Toward? ($19)
• If there's a bigger decision on the table: Before You Decide ($19)

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