Is This a Real Idea or Just an Exit Plan? For the business idea you keep coming back to when your current situation feels unbearable

You can't tell anymore if this is a thing you actually want to build, or just the nearest way out wearing a good costume.

It gets loudest on the worst days, the ones where staying where you are feels unbearable. That's exactly when you can't trust it.

Honest questions. No advice. No verdict. They separate the idea you'd build on a good day from the one that only shows up on a bad one. One of them you'd still want when nothing is on fire. One of them is just the door. By the end you'll know which you're holding.

Find out which one you've got before you give it a year of your life.

Email below. It's free, and it's five minutes you owe yourself before you owe this idea a year.

When you've answered the one that stopped you, here's where it goes next:

• When you're ready to make the call: Before You Decide
• For the year-long version of this honesty: Real Growth (journal)