What Are You Building Toward? For when you're building hard and not sure it's still pointed toward what you started for

You're building. That was never in question. The question is whether what your days make is still pointed at what you started for.

Drift doesn't announce itself. It happens one reasonable yes at a time: the paid project that had nothing to do with why you started, the workaround that became the way you work, the temporary arrangement that's still here. And holding the line has its own blind spot. Organizational researcher James March showed what happens when you only do what you're already good at: you stop learning what else the work could be. One question here asks what staying true has kept you from ever finding out, because discipline and fear both say stay put.

Fifty years of goal research (Locke and Latham) keeps finding the same thing: a specific target changes what you do this week, a vague one changes nothing. So these questions start with the line you wrote when you began, and end by making you say where this is going now, in one line specific enough to fail.

The original mission is allowed to have changed. Some missions get finished. Some belonged to a version of you that's gone, or to a person who is. These pages hold that door open: recommitting and rewriting are both honest ways out.

Takes 30 to 45 minutes. Digital download, yours instantly after checkout.

One of the questions inside:
"What would you defend to a stranger that you won't to yourself?"

What's next: Before You Keep Building ($19) to re-decide the version you're building, or Before You Pivot ($19) if what you saw means a real change of direction.