{"title":"Starting a Business","description":"\u003cp\u003eAn idea that keeps coming back. The question of whether it's real, whether you're ready, what building actually looks like. These reckonings are for the beginning.\u003c\/p\u003e\u003cp\u003e\u003ca href=\"\/blogs\/news\/faqs\"\u003eNew to reckonings? Here's what they are.\u003c\/a\u003e\u003c\/p\u003e","products":[{"product_id":"is-this-a-real-idea-or-just-an-exit-plan","title":"Is This a Real Idea or Just an Exit Plan? — for the business idea you keep coming back to when your current situation feels unbearable","description":"\u003cp\u003efor the business idea you keep coming back to when your current situation feels unbearable\u003c\/p\u003e\u003cp\u003eSome business ideas are real. Some are exit plans wearing the costume of an idea. Both feel urgent. Both feel important.\u003c\/p\u003e\u003cp\u003eFive questions for figuring out which one you're holding.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eWhere to go next:\u003c\/em\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIf the idea is real and you're ready to find out: \u003cstrong\u003eStop Thinking, Start Building\u003c\/strong\u003e ($19)\u003c\/li\u003e\n\u003cli\u003eIf it's real but you need to get clearer on direction first: \u003cstrong\u003eWhat Are You Building Toward?\u003c\/strong\u003e ($19)\u003c\/li\u003e\n\u003cli\u003eIf there's a bigger decision on the table: \u003cstrong\u003eBefore You Decide\u003c\/strong\u003e ($19)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eFree. Add to cart, enter your email at checkout, and it's yours instantly.\u003c\/em\u003e\u003c\/p\u003e","brand":"No More Bullsh*t","offers":[{"title":"Default Title","offer_id":71073296220182,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/9013\/1222\/files\/real-idea-or-exit-plan_fd995f48-29bc-4d4f-827e-7d186371159f.png?v=1781164293"},{"product_id":"what-are-you-building-toward","title":"What Are You Building Toward? — for when you know the direction but haven't figured out how to move in it","description":"\u003cp\u003efor when you know the direction but haven't figured out how to move in it\u003c\/p\u003e\u003cp\u003eYou're building something. But if someone asked you what it was actually for — the real answer, past the pitch — could you say it? Ten questions for the vision underneath the plan.\u003c\/p\u003e\u003cp\u003eThe questions get harder to dodge the further in you go. By the end you either know what you're building toward or you know what's been in the way. Takes 30–45 minutes.\u003c\/p\u003e\u003cp\u003eWhat's next: \u003ca href=\"https:\/\/www.nomorebsjournal.com\/products\/stop-thinking-start-building\"\u003eStop Thinking, Start Building ($19)\u003c\/a\u003e — for when you're clear on the direction and need to close the gap between planning and starting.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eDigital download. Yours instantly after checkout.\u003c\/em\u003e\u003c\/p\u003e","brand":"No More Bullsh*t","offers":[{"title":"Default Title","offer_id":71073296252950,"sku":null,"price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/9013\/1222\/files\/what-are-you-building-toward_7282dcf1-286a-4dcc-ae87-c96d4f7d4f8a.png?v=1781164294"},{"product_id":"stop-thinking-start-building","title":"Stop Thinking, Start Building — for when you've been planning long enough and it's time to find out if it works","description":"\u003cp\u003efor when you've been planning long enough and it's time to find out if it works\u003c\/p\u003e\u003cp\u003eYou know what you want to build. You've thought about it enough. You might have thought about it too much. Ten questions for the gap between planning and starting — the one where most people stay too long.\u003c\/p\u003e\u003cp\u003eThe questions get harder to dodge the further in you go. By the end you'll know if it's the idea that isn't ready or if it's you. Takes 30–45 minutes.\u003c\/p\u003e\u003cp\u003eWhat's next: \u003ca href=\"https:\/\/www.nomorebsjournal.com\/products\/the-first-year\"\u003eThe First Year ($19)\u003c\/a\u003e — for when you've started and need to understand what you're inside of.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eDigital download. Yours instantly after checkout.\u003c\/em\u003e\u003c\/p\u003e","brand":"No More Bullsh*t","offers":[{"title":"Default Title","offer_id":71073296285718,"sku":null,"price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/9013\/1222\/files\/stop-thinking-start-building_a8b28149-b201-44e4-80c8-a131208dfa3b.png?v=1781164294"},{"product_id":"what-do-you-actually-want","title":"What Do You Actually Want? — for when you know you want something different from your work but can't quite name what that is","description":"\u003cp\u003efor when you know you want something different from your work but can't quite name what that is\u003c\/p\u003e\u003cp\u003eThe answer is already in you. It's been showing up for years. These ten questions are for reading it.\u003c\/p\u003e\u003cp\u003eQuestions covering what you love, what energizes you, what you're good at, what you have standards about, what follows you — and what all of it is pointing toward.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eWhere to go next:\u003c\/em\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFor the bigger question — what you want from your whole life: \u003cstrong\u003eThe Real Life List\u003c\/strong\u003e ($29)\u003c\/li\u003e\n\u003cli\u003eFor the ongoing work of understanding yourself: \u003cstrong\u003eReal Growth\u003c\/strong\u003e (journal)\u003c\/li\u003e\n\u003cli\u003eIf there's a specific decision on the table: \u003cstrong\u003eBefore You Decide\u003c\/strong\u003e ($19)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eDigital download. Yours instantly after checkout.\u003c\/em\u003e\u003c\/p\u003e","brand":"No More Bullsh*t","offers":[{"title":"Default Title","offer_id":71073296842774,"sku":null,"price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/9013\/1222\/files\/what-do-you-actually-want_97445487-3d22-485a-b373-2764ae30cd14.png?v=1781164317"},{"product_id":"before-you-decide","title":"Before You Decide — for the decisions that keep you up at night because you already know they matter","description":"\u003cp\u003efor the decisions that keep you up at night because you already know they matter\u003c\/p\u003e\u003cp\u003eTen questions. Each one coming at it from a different angle — the decision underneath the decision, the cost you haven't named, whose disappointment you're designing around, what you already know but haven't said, and what your behavior has already decided.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eWhere to go next:\u003c\/em\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFor the ongoing work of understanding yourself: \u003cstrong\u003eReal Growth\u003c\/strong\u003e (journal)\u003c\/li\u003e\n\u003cli\u003eFor the bigger picture of what you actually want from your life: \u003cstrong\u003eThe Real Life List\u003c\/strong\u003e ($29)\u003c\/li\u003e\n\u003cli\u003eIf the decision was about a relationship: \u003cstrong\u003eLove \u0026amp; the Real You\u003c\/strong\u003e (journal)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eDigital download. Yours instantly after checkout.\u003c\/em\u003e\u003c\/p\u003e","brand":"No More Bullsh*t","offers":[{"title":"Default Title","offer_id":71073296875542,"sku":null,"price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/9013\/1222\/files\/before-you-decide_a52ef9cf-240d-4858-b9c2-2d36bc543ee5.png?v=1781164338"},{"product_id":"the-builders-series","title":"The Builder's Series","description":"\u003cp\u003eDigital download. All seven delivered instantly after checkout.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eseven reckonings · stop thinking · build · pivot · sell · and more\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eEverything you need to think clearly at every stage of building — from the first real idea to knowing when to sell. Work through them in order or go straight to where you are right now.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIncludes:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https:\/\/www.nomorebsjournal.com\/products\/stop-thinking-start-building\"\u003eStop Thinking, Start Building\u003c\/a\u003e ($19)\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"https:\/\/www.nomorebsjournal.com\/products\/the-first-year\"\u003eThe First Year\u003c\/a\u003e ($19)\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"https:\/\/www.nomorebsjournal.com\/products\/what-are-you-building-toward\"\u003eWhat Are You Building Toward?\u003c\/a\u003e ($19)\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"https:\/\/www.nomorebsjournal.com\/products\/before-you-go-all-in\"\u003eBefore You Keep Building\u003c\/a\u003e ($19)\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"https:\/\/www.nomorebsjournal.com\/products\/before-you-pivot\"\u003eBefore You Pivot\u003c\/a\u003e ($19)\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"https:\/\/www.nomorebsjournal.com\/products\/before-you-partner\"\u003eBefore You Build With Someone\u003c\/a\u003e ($19)\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"https:\/\/www.nomorebsjournal.com\/products\/before-you-sell\"\u003eBefore You Sell\u003c\/a\u003e ($19)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSold separately: $133 | \u003cstrong\u003eBundle: $99 — save $34\u003c\/strong\u003e\u003c\/p\u003e","brand":"No More Bullsh*t","offers":[{"title":"Default Title","offer_id":71083473698838,"sku":null,"price":99.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/9013\/1222\/files\/bundle-builders-series.png?v=1780515280"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/9013\/1222\/collections\/banner-starting-something.png?v=1780568187","url":"https:\/\/www.nomorebsjournal.com\/collections\/starting-something.oembed","provider":"No More Bullsh*t","version":"1.0","type":"link"}