{"title":"Paid Workbooks","description":"\u003cp\u003eAll paid workbooks — used for bundle discount targeting.\u003c\/p\u003e","products":[{"product_id":"burned-out","title":"Burned Out: for when you're past exhausted and can't figure out how you got here","description":"\u003cp\u003eYou're past exhausted, and somewhere along the way you started treating that as a personality. The low energy that's \"just who I am now.\" The withdrawal you renamed introversion. And every morning, the performance: arrange the face, show up looking okay.\u003c\/p\u003e\n\u003cp\u003eHere's the research on that last part: sociologist Arlie Hochschild named it surface acting, and the studies since found that faking okay predicts exhaustion all by itself, separate from the workload. Looking fine is its own full-time job. You've been working two.\u003c\/p\u003e\n\u003cp\u003eAnd one thing most people get wrong: burnout isn't only a job thing. Researchers now document it in parents and caregivers too, because the load doesn't care whether it's paid. Maybe what's draining you is a job. Maybe it's a person you love, or a load you can't put down. These questions work the same either way.\u003c\/p\u003e\n\u003cp\u003eThey excavate how you actually got here: the skill that became a cage (every time you do it well, it books you for more of the same), the thing you're still waiting for that you already know isn't coming, when you're actually off versus just not-working, what you already tried that was supposed to fix this, because a weekend was never going to refill what took a year to drain, and the uncomfortable one: what burnout has quietly been doing for you that recovery will have to replace. It ends at the only place recovery can start, the first thing you want back, and one line under it: what has to change.\u003c\/p\u003e\n\u003cp\u003eIt holds the person who can't leave. If the mortgage, the insurance, or the visa holds the door shut, your next step isn't an exit, and these pages say exactly how staying becomes survivable. And if the flatness covers everything, even the things that were never the load, the last page says the honest thing: that may be more than burnout, and it belongs with a person, not a PDF.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eGo slowly. One sitting or five. Digital download, yours instantly after checkout.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOne of the questions inside:\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\"What is burnout doing for you that you'd have to replace if you recovered?\"\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eWhere to go next:\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIf you're ready to name what you actually want, from work or from life: \u003ca href=\"\/products\/what-do-you-actually-want\"\u003eWhat Do You Actually Want?\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003eIf the load isn't leaving, and life has to fit around it: \u003ca href=\"\/products\/the-real-life-list\"\u003eThe Real Life List\u003c\/a\u003e (the journal)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"No More Bullsh*t","offers":[{"title":"Default Title","offer_id":71073296154646,"sku":null,"price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/9013\/1222\/files\/burned-out_e9cf1a72-ff6c-40ac-a11f-9c24e7b248bf.png?v=1781164293"},{"product_id":"is-this-still-worth-it","title":"Is This Still Worth It? For when what you started has become something you're not sure you signed up for","description":"\u003cp\u003eYou've been deciding for a while now. Maybe years. The deliberation has a rhythm: a bad month, the lists, the almost-saying-it, then a decent week and the question goes back in the drawer. You're still showing up. You're just not sure why anymore.\u003c\/p\u003e\n\u003cp\u003eHere's the research this reckoning is built on: psychologists found people reason more wisely about a friend's dilemma than their own identical one. Same facts, same stakes, clearer thinking, the moment the life isn't yours. One question in here uses that on purpose, and it's usually the page where the verdict shows up.\u003c\/p\u003e\n\u003cp\u003eThese questions put the commitment on paper: the pitch you sold yourself to get started, the measure you'd never name to a friend, the standard you lowered to keep saying yes, whose reaction you're most braced for if you walked away, what you'd fight to keep if someone tried to take it, and whether you already decided, and how long ago. What you've put in gets its honest weight, because obligation to the past is different from a reason to continue, and obligation to the people in it right now is a third thing, real and worth its own line.\u003c\/p\u003e\n\u003cp\u003eIt holds the founder with a payroll, the employee twelve years in, the one whose project never paid a cent and still counts, and the one arriving exhausted: if you can't tell flat from gone, one page tells you to answer it again on a rested day, because the verdict will still be there, and so will the difference. One honest scope line: if what you're weighing is a person, this isn't that reckoning. The relationship fork has its own.\u003c\/p\u003e\n\u003cp\u003eYou leave knowing which one you're actually doing: continuing because you chose to, or continuing because you haven't decided to stop.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAbout an hour with yourself. Digital download, yours instantly after checkout.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOne of the questions inside:\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\"What would you tell someone else in your exact spot to do?\"\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eWhere to go next:\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIf the answer was yes, and something has to change to keep it that way: \u003ca href=\"\/products\/what-are-you-building-toward\"\u003eWhat Are You Building Toward?\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003eIf the answer was no, and the next question is what you actually want: \u003ca href=\"\/products\/what-do-you-actually-want\"\u003eWhat Do You Actually Want?\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"No More Bullsh*t","offers":[{"title":"Default Title","offer_id":71073296187414,"sku":null,"price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/9013\/1222\/files\/is-this-still-worth-it_ef620de6-1126-42be-99cb-a92135bdc37a.png?v=1781164293"},{"product_id":"what-are-you-building-toward","title":"What Are You Building Toward? For when you're building hard and not sure it's still pointed toward what you started for","description":"\u003cp\u003eYou're building. That was never in question. The question is whether what your days make is still pointed at what you started for.\u003c\/p\u003e\u003cp\u003eDrift doesn't announce itself. It happens one reasonable yes at a time: the paid project that had nothing to do with why you started, the workaround that became the way you work, the temporary arrangement that's still here. And holding the line has its own blind spot. Organizational researcher James March showed what happens when you only do what you're already good at: you stop learning what else the work could be. One question here asks what staying true has kept you from ever finding out, because discipline and fear both say stay put.\u003c\/p\u003e\u003cp\u003eFifty years of goal research (Locke and Latham) keeps finding the same thing: a specific target changes what you do this week, a vague one changes nothing. So these questions start with the line you wrote when you began, and end by making you say where this is going now, in one line specific enough to fail.\u003c\/p\u003e\u003cp\u003eThe original mission is allowed to have changed. Some missions get finished. Some belonged to a version of you that's gone, or to a person who is. These pages hold that door open: recommitting and rewriting are both honest ways out.\u003c\/p\u003e\u003cp\u003eTakes 30 to 45 minutes. Digital download, yours instantly after checkout.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eOne of the questions inside:\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\"What would you defend to a stranger that you won't to yourself?\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eWhat's next: \u003ca href=\"\/products\/before-you-go-all-in\"\u003eBefore You Keep Building ($19)\u003c\/a\u003e to re-decide the version you're building, or \u003ca href=\"\/products\/before-you-pivot\"\u003eBefore You Pivot ($19)\u003c\/a\u003e if what you saw means a real change of direction.\u003c\/p\u003e","brand":"No More Bullsh*t","offers":[{"title":"Default Title","offer_id":71073296252950,"sku":null,"price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/9013\/1222\/files\/what-are-you-building-toward_7282dcf1-286a-4dcc-ae87-c96d4f7d4f8a.png?v=1781164294"},{"product_id":"stop-thinking-start-building","title":"Stop Thinking, Start Building: for when you've been planning long enough and it's time to find out if it works","description":"\u003cp\u003eYou know what you want to build. The plan is good. The plan has been good for months.\u003c\/p\u003e\u003cp\u003ePsychologist Peter Gollwitzer found that when you announce a goal and people acknowledge it, your brain files the talking as progress, and you work on the actual thing measurably less. Describing it starts to feel like building it. And Kahneman and Tversky named the planning fallacy: people predict best-case timelines even while remembering every deadline they've ever missed. The gap between those two findings is where a plan can live for years.\u003c\/p\u003e\u003cp\u003eThese questions go after what the planning is protecting: the first version you talked yourself out of, the piece you keep polishing so it never has to be finished, the test you've rigged so it can't really fail, and what you're afraid the first version will prove about you. If people already pay you for a version of this, it started, and these are for whatever's kept you from calling it real. And if your waiting has a real date or a number on it, that's a plan, you keep it.\u003c\/p\u003e\u003cp\u003eBy the last page you'll have one sentence on paper: what ships, who sees it first, and the date. Takes 30 to 45 minutes. Digital download, yours instantly after checkout.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eOne of the questions inside:\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\"When did describing it start to feel like you were building it?\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eWhat's next: \u003ca href=\"\/products\/the-first-year\"\u003eThe First Year ($19)\u003c\/a\u003e. For when the test goes out and year one starts.\u003c\/p\u003e\u003cp\u003eNot sure the idea itself is real? Start free: \u003ca href=\"\/products\/is-this-a-real-idea-or-just-an-exit-plan\"\u003eIs This a Real Idea or Just an Exit Plan?\u003c\/a\u003e\u003c\/p\u003e","brand":"No More Bullsh*t","offers":[{"title":"Default Title","offer_id":71073296285718,"sku":null,"price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/9013\/1222\/files\/stop-thinking-start-building_a8b28149-b201-44e4-80c8-a131208dfa3b.png?v=1781164294"},{"product_id":"the-first-year","title":"The First Year: for the version of you that started something and is now inside the part nobody talks about","description":"\u003cp\u003eNobody tells you what the first year actually feels like. Sure on Monday you've built the best thing, ready to scrap it all by Friday. The answer you round up when people ask how it's going. The doubt you don't mention because they'd worry, or worse, agree. And the wins have plenty of places to live, the announcement, the good news you tell people. These questions are for the half that doesn't get said out loud, because it's the half nobody helps you with.\u003c\/p\u003e\u003cp\u003eTwo research findings run under these questions. Leon Festinger showed that when we lack a clear way to measure ourselves, we borrow someone else's benchmark, and in year one that's usually somebody's year three, a comparison you never agreed to. And psychologists Pauline Clance and Suzanne Imes named the impostor phenomenon: capable people convinced the competent version of themselves everyone sees is a performance about to be found out. Year one runs on both. These questions take them apart.\u003c\/p\u003e\u003cp\u003eThe questions read the year honestly, whatever weight yours carries, whether it's your whole livelihood or growing beside a paycheck, and whether you're inside it or it already ended, chosen or not. What the version of you who started would have said no to, and whether this year passed it. What you were wrong about in both directions, including the part you dreaded that turned out easy. What's actually keeping you going, with the real parts, rent, people who eat because you don't quit, named plainly as facts, not flaws. The moment you're still running on. And what this year built that you'd keep either way.\u003c\/p\u003e\u003cp\u003eIt never tells you to keep going and never tells you to stop. You leave with the year's cost, its fuel, and its yield in your own handwriting, which is what you decide from.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eDigital download. Yours instantly after checkout.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eOne of the questions inside:\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\"Whose year three are you measuring your year one against?\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eWhat's next: \u003ca href=\"\/products\/is-this-still-worth-it\"\u003eIs This Still Worth It? ($19)\u003c\/a\u003e if you're weighing whether to keep going. \u003ca href=\"\/products\/before-you-go-all-in\"\u003eBefore You Keep Building ($19)\u003c\/a\u003e for the mid-journey checkpoint once you have real data.\u003c\/p\u003e","brand":"No More Bullsh*t","offers":[{"title":"Default Title","offer_id":71073296318486,"sku":null,"price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/9013\/1222\/files\/the-first-year_e96d9929-2c3e-49c7-aee2-500492415181.png?v=1781164294"},{"product_id":"before-you-go-all-in","title":"Before You Keep Building: for when you're deep enough in to wonder if you're still building the right thing","description":"\u003cp\u003efor when you're deep enough in to wonder if you're still building the right thing\u003c\/p\u003e\u003cp\u003eYou've been building long enough to have real data on this. Most of it you already feel and haven't let yourself look at straight. These questions are for reading it honestly.\u003c\/p\u003e\u003cp\u003eThe version of this that stays in your head stays comfortable. The one you write down has to be the real one. Takes 30-45 minutes. Digital download, yours instantly after checkout.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eOne of the questions inside:\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\"What has this eaten that you never sat down and agreed to give it?\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eWhat's next: \u003ca href=\"\/products\/before-you-partner\"\u003eBefore You Build With Someone ($19)\u003c\/a\u003e if a co-founder or partner is part of going all in. \u003ca href=\"\/products\/before-you-pivot\"\u003eBefore You Pivot ($19)\u003c\/a\u003e if direction is the question.\u003c\/p\u003e","brand":"No More Bullsh*t","offers":[{"title":"Default Title","offer_id":71073296351254,"sku":null,"price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/9013\/1222\/files\/before-you-go-all-in_7034b9a5-92ed-45c6-8400-42b4de4f1772.png?v=1781164294"},{"product_id":"before-you-pivot","title":"Before You Pivot: for when the direction you started in isn't the direction you want to go","description":"\u003cp\u003efor when the direction you started in isn't the direction you want to go\u003c\/p\u003e\u003cp\u003eChanging direction is different from giving up. Questions for telling those two things apart. Before you blow up what you've built, they ask what you're actually pivoting toward, and whether that's a real direction or just a way to feel like you're moving.\u003c\/p\u003e\u003cp\u003eThe answers you write down have to be the honest ones. Takes 30-45 minutes. Digital download, yours instantly after checkout.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eOne of the questions inside:\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\"What proof did you go looking for only after you'd already decided you wanted out?\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eWhat's next: \u003ca href=\"\/products\/is-this-still-worth-it\"\u003eIs This Still Worth It? ($19)\u003c\/a\u003e if you're questioning whether to continue at all. \u003ca href=\"\/products\/before-you-decide\"\u003eBefore You Decide ($19)\u003c\/a\u003e for the bigger decision-making framework.\u003c\/p\u003e","brand":"No More Bullsh*t","offers":[{"title":"Default Title","offer_id":71073296384022,"sku":null,"price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/9013\/1222\/files\/before-you-pivot_9b0b00c0-3132-47af-a192-b0d2235ef9a3.png?v=1781164315"},{"product_id":"before-you-sell","title":"Before You Sell: for when the exit is on the table and you want to be sure you're deciding, not escaping","description":"\u003cp\u003efor when the exit is on the table and you want to be sure you're deciding, not escaping\u003c\/p\u003e\u003cp\u003eThe decision to exit a business is one of the most loaded a founder makes. Questions for before you start the process, the ones that separate a real decision from a fast way out.\u003c\/p\u003e\u003cp\u003eThe version of this you do in your head can stay clean forever. The one you write down has to be real. Takes 30 to 45 minutes. Digital download, yours instantly after checkout.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eOne of the questions inside:\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\"Who did you build this for that the sale doesn't pay back?\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eWhat's next: \u003ca href=\"\/products\/what-do-you-actually-want\"\u003eWhat Do You Actually Want? ($19)\u003c\/a\u003e if the exit raises the question of what you want next. \u003ca href=\"\/products\/burned-out\"\u003eBurned Out ($19)\u003c\/a\u003e if the burnout is part of the decision.\u003c\/p\u003e","brand":"No More Bullsh*t","offers":[{"title":"Default Title","offer_id":71073296416790,"sku":null,"price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/9013\/1222\/files\/before-you-sell_f0e11442-200c-4d6d-9641-1edd4a96ac3e.png?v=1781164315"},{"product_id":"before-you-partner","title":"Before You Build With Someone: for the business partnership you're considering making official","description":"\u003cp\u003efor the business partnership you're considering making official\u003c\/p\u003e\u003cp\u003eMost partnerships don't end because of betrayal. They end because two people who trusted each other never had the hard conversations early, the ones that are easy to skip when everything still feels good.\u003c\/p\u003e\u003cp\u003eThese are the questions you didn't know to ask, before you're inside the part where they're expensive to ask.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eDigital download. Yours instantly after checkout.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eOne of the questions inside:\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\"What does this person privately want out of this that they'd never say to your face?\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eWhat's next: \u003ca href=\"\/products\/before-you-decide\"\u003eBefore You Decide ($19)\u003c\/a\u003e if you're at a major decision point about the business. \u003ca href=\"\/products\/before-you-pivot\"\u003eBefore You Pivot ($19)\u003c\/a\u003e if a pivot is also on the table.\u003c\/p\u003e","brand":"No More Bullsh*t","offers":[{"title":"Default Title","offer_id":71073296449558,"sku":null,"price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/9013\/1222\/files\/before-you-build-with-someone.png?v=1781164315"},{"product_id":"why-you-keep-ending-up-here","title":"Why You Keep Ending Up Here: for when the same thing keeps happening and you're done pretending it's a coincidence","description":"\u003cp\u003eYou've noticed the plot by now. Different company, same war with the boss. Different partner, same ending. Different friendship, same quiet fade at the same depth. Different city, and a few months in, the same loneliness. You're done calling it coincidence, but nobody's ever shown you your actual hand in it, and \"it's all your mindset\" is a lie you can smell.\u003c\/p\u003e\n\u003cp\u003eHere's the research that explains the shiver: psychologists found people seek out situations and relationships that confirm what they already believe about themselves, even when the belief is unflattering. In one study, spouses with negative self-views were more committed to the partners who saw them unfavorably. Familiar feels safe, even when familiar hurts. Which is why the next city, the next job, the next person keeps turning into this one. The one thing every version has in common walked in with you.\u003c\/p\u003e\n\u003cp\u003eThese questions find your half of it: the ending you've already written before anything starts, the preference that's actually a protection, what shifts in you right after something works, the role you stopped choosing but keep showing up in, what the people around you have learned to expect from you, where the pattern physically runs (patterns keep office hours), and the half-second where it turns, because the whole thing lives in one small moment you keep passing through the same way.\u003c\/p\u003e\n\u003cp\u003eAnd honestly: not everything that repeats is you. Some of it is wiring, some of it is the world, and the first page says so. This is only about the part that travels with you.\u003c\/p\u003e\n\u003cp\u003eYou leave with one finished sentence: \"I keep ending up here because ___, and it turns in the moment when ___.\" Your half, on paper. That's a different place to stand.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAbout an hour with yourself. Digital download, yours instantly after checkout.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOne of the questions inside:\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\"If you ever broke the pattern, what did you let yourself have that time?\"\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eWhere to go next:\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIf it feels older than your choices: \u003ca href=\"\/products\/what-you-inherited\"\u003eWhat You Inherited\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003eIf the pattern lives in how you love: \u003ca href=\"\/products\/love-and-the-real-you\"\u003eLove \u0026amp; the Real You\u003c\/a\u003e (the journal)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"No More Bullsh*t","offers":[{"title":"Default Title","offer_id":71073296777238,"sku":null,"price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/9013\/1222\/files\/why-you-keep-ending-up-here_22b5c8bb-1f05-4f86-bffe-e6562003de6c.png?v=1781164316"},{"product_id":"what-you-inherited","title":"What You Inherited: for when you're ready to look at where the pattern actually started","description":"\u003cp\u003eYou've noticed it by now. The same fight with different people. The same distance in a new relationship, the same silence in the same places, the same thing you're somehow always the one managing. You've tried choosing differently. The pattern came anyway, because it doesn't live in the people you pick. It lives in what you learned before you were doing any picking.\u003c\/p\u003e\n\u003cp\u003eHere's the research worth knowing: in a major analysis, the way a parent talked about their own childhood predicted their baby's attachment pattern about three quarters of the time, in some studies from interviews done before the baby was even born. Patterns travel. But the same research found exactly where the cycle breaks: not in the people who had easy childhoods, in the people who can tell the whole story of a hard one, out loud, without skipping the parts that hurt. That's what these questions have you write.\u003c\/p\u003e\n\u003cp\u003eThis is not archaeology, and nobody's parents go on trial. The questions point at the shape that keeps repeating, not the people: how far back it goes, what you watched the adults do when things went wrong, what you never got that you're still collecting from whoever's closest now, what you leave out of the story you tell, what you've been managing alone without telling anyone. And what you inherited that works, because not everything you carry is a problem, and deciding what to keep is the same skill as deciding what to put down.\u003c\/p\u003e\n\u003cp\u003eInherited here means learned, not blood. It holds every family: the intact ones, the partway ones, the adoptive ones, the ones you don't speak to anymore. It ends with one small ask, something you'd normally handle alone that you let someone else carry, because seeing a pattern starts the work and doing one thing differently is the work.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eA couple of hours with yourself, or spread across a week. Digital download, yours instantly after checkout.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOne of the questions inside:\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\"What do you leave out of the story you tell about your relationships?\"\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eWhere to go next:\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTo find the moment the pattern takes over: \u003ca href=\"\/products\/why-you-keep-ending-up-here\"\u003eWhy You Keep Ending Up Here\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003eIf the pattern points at a parent you can still sit down with: \u003ca href=\"\/products\/fireside-with-your-parent\"\u003eFireside with Your Parent\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"No More Bullsh*t","offers":[{"title":"Default Title","offer_id":71073296810006,"sku":null,"price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/9013\/1222\/files\/what-you-inherited.png?v=1781164316"},{"product_id":"what-do-you-actually-want","title":"What Do You Actually Want? For when you know you want something different from your work but can't quite name what that is","description":"\u003cp\u003efor when you know you want something different from your work but can't quite name what that is\u003c\/p\u003e\u003cp\u003eMaybe you've said it for years: \"I've never had a passion. I'm not one of those people.\" Maybe you've tried everything, the Venn diagrams, the strengths tests, the dream-life exercises, and they all asked you to imagine something, and you drew a blank. That's not you failing. Imagination is the wrong tool for this. Evidence is the right one.\u003c\/p\u003e\u003cp\u003eThe want you can't name is already showing up: in what you lose time to, what people keep bringing you, what you can't watch done badly, whose ordinary Tuesday you envy. These questions never ask you to picture a dream life. They ask what you already do, and they build the answer out of proof you can't argue with. You leave with one sentence, in your own handwriting: the thing you actually want. The plan can wait.\u003c\/p\u003e\u003cp\u003eIt works with whatever your days have actually looked like. A career you're done with. A career you never got to have. Years at home that count as evidence too. A sensible life you built because it paid. Or twelve half-started wants and no idea which one is real.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eDigital download. Yours instantly after checkout.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eOne of the questions inside:\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\"What are you so good at that people assume you love it, and you don't?\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eWhere to go next:\u003c\/em\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFor the bigger question, what you want from your whole life: \u003ca href=\"\/products\/the-real-life-list\"\u003eThe Real Life List\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003eFor the ongoing work of understanding yourself: \u003ca href=\"\/products\/real-growth\"\u003eReal Growth\u003c\/a\u003e (journal)\u003c\/li\u003e\n\u003cli\u003eIf there's a specific decision on the table: \u003ca href=\"\/products\/before-you-decide\"\u003eBefore You Decide\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"No More Bullsh*t","offers":[{"title":"Default Title","offer_id":71073296842774,"sku":null,"price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/9013\/1222\/files\/what-do-you-actually-want_97445487-3d22-485a-b373-2764ae30cd14.png?v=1781164317"},{"product_id":"before-you-decide","title":"Before You Decide: for the decisions that keep you up at night because you already know they matter","description":"\u003cp\u003eWhatever the decision is, whether to stay in the marriage, take the money, make the move, go full-time on the thing, or finally say the sentence out loud to the people it will land on, you already know it matters. That's why it's still open at 2am.\u003c\/p\u003e\u003cp\u003eTwo research findings run under these questions. Psychologists Anthony Bastardi and Eldar Shafir found that people put off deciding to wait for information that wouldn't change what they'd do, and then let it sway them anyway. And decision researchers showed that people don't pick the option they want most, they pick the one that's easiest to justify. So one question here draws the line that usually breaks a stall: are you waiting for a fact, or for permission? And another asks what you trimmed off the want to make it defensible.\u003c\/p\u003e\u003cp\u003eThe questions come at the fork from every angle. The option you're only picturing at its best, on an ordinary Tuesday instead. Whose disappointment you're already designing around, and which of those people have a real vote, because if someone does, this book won't take their vote away. It gets you to your half of the conversation, said plainly, before you have it. How sure you actually need to be. And a year from now, if the option you're leaning toward went wrong, what happened?\u003c\/p\u003e\u003cp\u003eIt never tells you which way to go. Both options stay honorable on every page. You leave with a cleaner choice: the fact you'll go get, and the conversation you'll have, this week.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eAbout an hour with yourself. Printable PDF, yours instantly after checkout.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eWhere to go next:\u003c\/em\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFor the ongoing work of understanding yourself: \u003ca href=\"\/products\/real-growth\"\u003eReal Growth\u003c\/a\u003e (journal)\u003c\/li\u003e\n\u003cli\u003eFor the bigger picture of what you actually want from your life: \u003ca href=\"\/products\/the-real-life-list\"\u003eThe Real Life List\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003eIf the decision was about a relationship: \u003ca href=\"\/products\/love-and-the-real-you\"\u003eLove \u0026amp; the Real You\u003c\/a\u003e (journal)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"No More Bullsh*t","offers":[{"title":"Default Title","offer_id":71073296875542,"sku":null,"price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/9013\/1222\/files\/before-you-decide_a52ef9cf-240d-4858-b9c2-2d36bc543ee5.png?v=1781164338"},{"product_id":"before-you-buy-the-one-way-ticket","title":"Before You Buy the One-Way Ticket","description":"\u003cp\u003eThe flight is open in another tab. Maybe it has been for years. Or there's no tab at all, just a city that stopped feeling like yours, because a person left it, or because everyone keeps asking where you're going next and you're tired of the answer. Or nothing here is wrong at all, and home keeps pulling anyway: a parent getting older, a baby coming, a clock you can hear from here.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\"This is fantastic. I wish I had done this before any of my moves, to have more clarity.\"\u003c\/em\u003e — Maria Jose, who has made those moves\u003c\/p\u003e\n\u003cp\u003eHere's the research this reckoning stands on: in a famous study, people were certain that living somewhere sunnier would make them happier. It barely did. A place fills your whole view while you're deciding, and shrinks to background once you live there. And the psychologist who studies what moving actually does to people found that the cost of a move runs through your relationships. The ticket was never the answer or the mistake. What the move is doing for you is what decides.\u003c\/p\u003e\n\u003cp\u003eThese questions find out which kind of leaving this is: the exact moment the tab opened and what opened it, what's missing here that you're hoping to find there (and if what's missing is a person, if the city was really the two of you, there's a page for exactly that), what's actually only there and which part of it has a clock on it, what the first year costs and what's paying for it, what you'll miss that has nothing to do with people, because every leaving grieves something, including the right ones, who's the last friend you made from scratch, and the ordinary morning a year from now, if the feeling came with you.\u003c\/p\u003e\n\u003cp\u003eIt works when the move is right: if what you want lives in that place and nowhere near this one, you're not running, you're reaching, and these pages will say so. It works at 1am with the heartbreak and the flight tab open. It works for another city, another country, or moving back to the one you left. It works when the decision isn't only yours to make: you answer for your half. And if the honest answer is necessity, rent, duty, the math, the question changes: not whether you go, but how you go so the life comes with you.\u003c\/p\u003e\n\u003cp\u003eYou leave with one dated sentence: reaching, running, or keeping up the character everyone expects. Whichever it is, it doesn't change the ticket. It changes what you expect from it.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAbout an hour with yourself. Digital download, yours instantly after checkout.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOne of the questions inside:\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\"What would you do if you moved and still felt this way in a year?\"\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eWhere to go next:\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIf the bigger question is what you actually want: \u003ca href=\"\/products\/what-do-you-actually-want\"\u003eWhat Do You Actually Want?\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003eIf the honest answer was build it, here or there: \u003ca href=\"\/products\/the-real-life-list\"\u003eThe Real Life List\u003c\/a\u003e (the journal)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"No More Bullsh*t","offers":[{"title":"Default Title","offer_id":71078701432854,"sku":null,"price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/9013\/1222\/files\/before-you-buy-the-one-way-ticket_1434907d-1041-4d65-8b9c-3514e6e13428.png?v=1781164338"},{"product_id":"before-you-go-quiet","title":"Before You Go Quiet: for when you've already started pulling back and you're not sure how much quiet this actually needs","description":"\u003cp\u003efor when you've already started pulling back and you're not sure how much quiet this actually needs\u003c\/p\u003e\n\u003cp\u003eYou've probably already started. The replies you sit on. The plans that keep not happening. The way you've been carefully unavailable. You're not ignoring them. You're not done. You're somewhere in between, and you've stopped being able to tell which way it's going.\u003c\/p\u003e\n\u003cp\u003eHere's the part nobody tells you about going quiet: it doesn't stay neutral. From the other side, distance without explanation looks exactly like leaving, and the one thing they can't read in your silence is what you've decided. Meanwhile every week of quiet makes the conversation bigger, until the avoiding isn't avoidance anymore. It's the decision. Made by nobody.\u003c\/p\u003e\n\u003cp\u003eMy mom had a phrase for it: you could step back with a feather instead of an axe. These questions are for finding out which one this is, a recalibration, a message you've been hoping they'd notice, or an exit you haven't named yet, and for making whatever it is a choice instead of a drift.\u003c\/p\u003e\n\u003cp\u003eIt holds every version: the slow fade with no fight anywhere in it. The blow-up, the last straw, then silence. The one where you already said it, more than once, and the quiet came after. And if telling this person the truth has ever been unsafe, the book says so up front: the quiet is protection, and nothing in here will talk you out of it.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eDigital download. Yours instantly after checkout.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOne of the questions inside:\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\"If they reached for you tomorrow, would you reach back?\"\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eWhere to go next:\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor the patterns you carry into every relationship: \u003ca href=\"\/products\/what-you-inherited\"\u003eWhat You Inherited\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003eIf you're reaching back and want a lighter way to start: \u003ca href=\"\/products\/over-a-glass-of-wine\"\u003eOver a Glass of Wine\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003eIf you're pulling back from your partner: \u003ca href=\"\/products\/love-and-the-real-you\"\u003eLove \u0026amp; the Real You\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"No More Bullsh*t","offers":[{"title":"Default Title","offer_id":71078701465622,"sku":null,"price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/9013\/1222\/files\/before-you-go-quiet_958be4ef-778a-40cf-b648-716f788f74a5.png?v=1781164338"},{"product_id":"before-you-hire","title":"Before You Hire: for before you bring someone into what you're building","description":"\u003cp\u003efor before you bring someone into what you're building\u003c\/p\u003e\u003cp\u003eMost hiring mistakes are made before the first interview, in the moment you decided you were ready to bring someone in without asking whether you actually were. These questions make you answer that first: what you're actually handing over, what you're hoping they'll just know, and whether it's the role you need filled or the company.\u003c\/p\u003e\u003cp\u003eThe answers you write down have to be the honest ones. Takes 30-45 minutes. Digital download, yours instantly after checkout.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eOne of the questions inside:\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\"Are you hiring for the role or hiring away the feeling of building alone?\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eWhat's next: \u003ca href=\"\/products\/before-you-scale\"\u003eBefore You Scale ($19)\u003c\/a\u003e if the hire is part of a bigger growth question. \u003ca href=\"\/products\/before-you-partner\"\u003eBefore You Build With Someone ($19)\u003c\/a\u003e if what you actually want is a partner, not an employee.\u003c\/p\u003e","brand":"No More Bullsh*t","offers":[{"title":"Default Title","offer_id":71097862455318,"sku":null,"price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/9013\/1222\/files\/before-you-hire.png?v=1781164339"},{"product_id":"the-number-in-your-head","title":"The Number in Your Head: for whatever number lives in your head, and everything you've decided it means about you","description":"\u003cp\u003eYou have a number in your head that means \"enough.\" The salary that means you made it. The savings that mean you're finally safe. The balance you check every morning to make sure the ground is still there. Maybe you hit it once, and felt nothing change. So the number moved. It always moves.\u003c\/p\u003e\n\u003cp\u003eAnd that's not just you. In one study of wealthy investors, people worth one to five million said they'd need five to ten million to feel secure. The people at five to ten said ten to fifteen. At every level, the finish line roughly doubled. The fear doesn't run on math. The raise didn't fix it, the spreadsheet didn't fix it, and the next number won't fix it either, because the number was never the problem.\u003c\/p\u003e\n\u003cp\u003eThese questions get under it: the money rules you run on without ever choosing them, what you've decided the number says about you, why it walks backward every time you get close, and what the fear has been taking from you that isn't money, the sleep, the attention, the conversations you were only half in. By the end you'll be able to look at your own rules and answer the only question that matters: careful, or scared? Nobody can rule on that but you. On paper, you finally can.\u003c\/p\u003e\n\u003cp\u003eIt holds every version of this: the checker, the spender, the one who won't open the statement, the one who pays for everyone, the one who's sure the good earning years are a fluke that won't come again, the one whose money someone else handled until suddenly it was yours to handle. Whatever your number is in: the salary, the savings, the \"enough,\" the \"made it.\" Not a budget. Not a single tip. Just the questions that get under the number.\u003c\/p\u003e\n\u003cp\u003eYes, there's irony in paying to look at your money. This isn't about the price. It's about the number you can't stop thinking about.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAbout an hour with yourself. Digital download, yours instantly after checkout.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOne of the questions inside:\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\"What happened to the number every time you got close to it?\"\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eWhere to go next:\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIf you're ready to find where the rules came from: \u003ca href=\"\/products\/what-you-inherited\"\u003eWhat You Inherited\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003eFor the daily version of the work: \u003ca href=\"\/products\/real-growth\"\u003eReal Growth\u003c\/a\u003e (journal)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"No More Bullsh*t","offers":[{"title":"Default Title","offer_id":71109084250134,"sku":null,"price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/9013\/1222\/files\/the-number-in-your-head-cover_817f7922-972d-462c-9fe1-70e0ae90b673.png?v=1782429204"},{"product_id":"before-you-scale-for-when-growing-is-the-obvious-next-move-and-you-want-to-be-sure-its-the-one-you-mean","title":"Before You Scale: for when growing is the obvious next move and you want to be sure it's the one you mean","description":"\u003cp\u003efor when growing is the obvious next move and you want to be sure it's the one you mean\u003c\/p\u003e\u003cp\u003eGrowth is the answer everyone expects you to give. These questions ask whether it's yours. Before you commit to the bigger version, they walk through what scaling would spend first, what the bigger version makes you responsible for, and what staying this size actually costs.\u003c\/p\u003e\u003cp\u003eThe answers you write down have to be the honest ones. Takes 30-45 minutes. Digital download, yours instantly after checkout.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eOne of the questions inside:\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\"What are you calling 'the right size' that's really just the size you stopped pushing past?\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eWhat's next: \u003ca href=\"\/products\/what-are-you-building-toward\"\u003eWhat Are You Building Toward? ($19)\u003c\/a\u003e if the answer is yes and you want to grow on purpose. \u003ca href=\"\/products\/is-this-still-worth-it\"\u003eIs This Still Worth It? ($19)\u003c\/a\u003e if the question underneath is whether to keep going at all.\u003c\/p\u003e","brand":"No More Bullsh*t","offers":[{"title":"Default Title","offer_id":71812365582358,"sku":null,"price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/9013\/1222\/files\/before-you-scale.png?v=1786298720"}],"url":"https:\/\/www.nomorebsjournal.com\/collections\/paid-workbooks.oembed?page=2","provider":"No More Bullsh*t","version":"1.0","type":"link"}